Malach
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Autonomous commerce intelligence

Know what makes money. Do more of it.

Malach watches your ads, store, and market 24/7. It uses your real numbers, AI, math, and probability to find the next profitable move, show you why, and act within your rules.

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LIVE
Market signal Profit verified Action gated

Not another dashboard. A decision system.

Platforms optimize for their objectives. Malach challenges every signal against your economics, calculates the odds, and governs the next move.

24/7Continuous computation
5Live connected systems
EveryMaterial decision traced

The Anti-Algorithm

The intelligence layer between
your business and the platforms.

Ad platforms understand their own auctions—not your full economics. No human team can continuously reconcile every auction, order, margin, inventory movement, attribution conflict, and market signal at machine speed. When decisions rely on partial metrics, capital leaks. Malach supplies the counter-model.

01AI interprets

Organizes enormous volumes of commercial, advertising, commerce, and market signals.

02Metrics anchor

Revenue, contribution, spend, inventory, attribution, and cash movement define reality.

03Mathematics tests

Statistics, probability, expected value, break-even thresholds, and uncertainty determine what deserves confidence.

04Authority governs

Observe, Approval, Canary, or Full Auto controls how intelligence becomes action.

BREAK-EVEN CONVERSION RATECVRbreak-even = CPC ÷ contribution per conversion

The minimum conversion rate required before the next advertising dollar covers its economic cost.

BAYESIAN UPDATEP(H | E) = P(E | H) × P(H) ÷ P(E)

Every new result updates what Malach believes is likely to work next.

EXPECTED VALUEEV(a) = P(profit)·upside − P(harm)·downside − cost(a)

Possible outcomes are probability-weighted before an action is ranked or executed.

CALIBRATIONBrier = (1/N) Σ(pᵢ − oᵢ)²

Forecasts are scored against reality so confidence becomes better calibrated over time.

ANTI-ALGORITHM / DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on enough trustworthy data, your plan, and every active limit.
See the field.Calculate the odds.Act with authority.Account for every move.
01

Intelligence

Know what matters.
Before it costs you.

Malach turns scattered signals from ads, orders, products, competitors, and margins into one prioritized daily command brief.

Command Brief

The answer first. Evidence attached.

A daily brief shows what changed, why it matters, and the highest-value action available now.

  • Connected-signal anomaly detection
  • Contribution-weighted prioritization
  • Evidence and confidence on every recommendation
INTELLIGENCE / COMMAND BRIEF09:41
OPERATING BRIEF · TUESDAY

Protect margin on high-intent search.

94% confidence
EST. 30-DAY IMPACT +$38,420 Contribution profit
Brand leakage increased 18%3 competitors entered your highest-converting query group.Act now
PMax is overfunding low-margin SKUsSpend moved away from the top contribution cohort.Review
Search demand is acceleratingTwo commercial keyword clusters crossed the opportunity gate.Explore
Open Intelligence →
Signal Graph

Every metric in context.

Malach connects market movement to campaigns, products, orders, margin, and cash impact.

01Profit exposure97 02Competitive pressure89 03Demand velocity84
Priority Engine

Material signals rise first.

Recommendations are ranked by expected profit, confidence, reversibility, and time-to-learn.

Malach Voice

Ask your business out loud.

Talk with Malach from any screen. Answers stay grounded in connected context, with assumptions and next steps visible when supported.

02

Autonomy

Authority without
recklessness.

Choose how much control Malach has. The same intelligence runs underneath every mode; only execution authority changes.

AUTO AGENT · DECISION ENGINE SYSTEM NOMINAL
AUTHORITYOBSERVE0% execution
Guardrails active14 / 14
Reversible actionsRequired
Listening across 8,241 signalsLast decision cycle 18 seconds ago
Budget reallocationExecuted
Negative keywordVerified
Bid ceiling adjustmentMonitoring
Live Canvas

See every decision as it happens.

Intent, evidence, expected value, approval state, execution, and outcome—one continuous audit trail.

Starting oddsNew evidenceUpdated odds
92.4%Probability of positive contribution
Bayesian Decision Engine

Confidence is earned, not guessed.

Every action clears probability, downside, spend, and learning gates before execution.

03

Advantage

Your market is moving.
Malach is already there.

Continuous competitor, keyword, offer, and product intelligence reveals high-probability openings before they become obvious.

CONTINUOUS MARKET SCAN 12,884signals computed this cycle
OPPORTUNITY 94Financing-intent gap+$12.8K modeled value
OPPORTUNITY 88Competitor stockout14 high-intent queries
OPPORTUNITY 83Demand breakout+31% search velocity
RankDetected openingEvidenceExpected impactAction
94Own “QX-47 weekender financing” demandHigh commercial intent · Persistence 91%9 signals+$12,800
88Capture “VX-12 carry-on alternative” trafficCompetitor stockout · Demand unchanged7 signals+$8,420
83Expand “NX-08 travel organizer” clusterSearch velocity up 31% · Margin gate cleared6 signals+$5,960
04

Profit Center

Revenue is a story.
Profit is the truth.

Malach reconciles ad platforms with Shopify orders and real operating costs so optimization follows contribution—not vanity ROAS.

Contribution command view $184,290 Net contribution profit · This month
↑ 18.4%vs. previous period
REVENUEAD SPENDCONTRIBUTION
Contribution profit trendContribution profit rises across the month as the system evaluates revenue, costs, and advertising spend.
AUG 24$9,418Contribution profit
Aug 1Aug 8Aug 15Aug 22Aug 31
Shopify net revenue$428,614Orders and refunds reconciled
Actual ad bill$72,906Platform cost vs. billed amount
True ROAS5.88×Based on reconciled revenue
Confidence98.2%Attribution coverage
Attribution

One order. Every signal.

Malach reconciles click IDs, UTMs, Shopify conversion detail, ad-platform data, timing, and product economics. Ambiguous orders are modeled—not silently misclassified.

ShopifyOrder #D-1841 · $4,399
RECONCILED98.2% confidence
Google AdsPurchase · gclid matched
05

Control

Autonomous by design.
Accountable by default.

Every action carries a reason, a boundary, an owner, and a measurable outcome.

14ACTIVE
GUARDRAILS
Policy Engine

Your rules are part of the algorithm.

Define budget limits, protected campaigns, risk tolerances, blackout windows, and required approvals.

Emergency stopAll autonomous execution paused
Immediate control

One action stops every agent.

DECISIONEXECUTIONOUTCOME
Audit Trail

Nothing disappears into a black box.

Five live connections

Everything connected.
One clear answer.

Ad platforms show performance. Shopify shows what the business earned. Malach brings both sides together before it recommends a move.

Google AdsLIVE · CORE ShopifyLIVE · CORE Meta AdsLIVE · PORTFOLIO TikTok AdsLIVE · PORTFOLIO Amazon AdsLIVE · PORTFOLIO
06

Malach Vision

See where profit
really comes from.

Vision matches what every ad platform reports with what your store actually earned. Select a channel to see how the whole picture changes.

LIVE CHANNEL MAP
ONE PROFIT PICTURE

All live channels

Every channel is measured against verified Shopify economics.

Contribution by live channel
Net revenue$428,614
Ad spend$72,918
Contribution$184,290
True ROAS5.88×
Evidence confidence94%
Platform signal→Order match→Costs applied→Real contribution

Portfolio keeps each store’s data, economics, and authority separate while giving your team one clear cross-channel view.

Explore Malach Vision

Interactive walkthrough

Watch Malach
make the call.

Pick a situation. Malach checks the math, weighs the risk, and shows the next move—with the reason attached.

MALACH / LIVE DECISION ENGINEREADY TO CALCULATE
CHOOSE A SIGNAL
CHOOSE AUTHORITY
01 / LIVE SIGNALS
Cost per click$3.60Google Ads
Profit before ads$160 / orderShopify
Conversion rate3.20%Matched orders
02 / CHECK THE MATH78% chance of profit
Expected daily contribution+$1,010
BREAK-EVEN CONVERSION RATE$3.60 ÷ $160 = 2.25%
03 / RECOMMENDED MOVE78% confidence

Increase budget 12%

Demand is growing and the next dollar remains above break-even.

ACTIVE LIMITNo action without approval
DECISION LEDGER

Signal, formula, probability, rationale, authority, and outcome are ready to be recorded.

AWAITING ACTION
Malach Chat + Voice

Ask about any decision.
Keep the evidence attached.

Ask what changed, why it matters, which mathematics supported the conclusion, or what would prove it wrong. Malach answers from the same connected context used by the decision engine.

MALACH
Brief me on today’s risk.
MALACH

Three campaign groups moved below their contribution threshold. One reversible action remains inside policy; two higher-exposure decisions require approval.

Continuous learning / owner-reviewed evolution

Success teaches it.
Failure teaches it more.

Malach compares every outcome with the original forecast, updates calibration, and carries the evidence into the next decision. Proposed improvements to its operating logic remain isolated until you approve them in Evolution Studio.

Proposal E-024 Require more trustworthy data before a high-spend increase.

Observe→Model→Decide→Execute→Measure→Recalibrate
MALACH / DECISION LEDGERTIMESTAMPED + TRACEABLE
EVERY ACTION ACCOUNTED FOR

Nothing disappears into a black box.

EvidenceProbabilityAuthorityOutcome

The complete Malach system

Every front.
One operating standard.

Explore the intelligence, economics, control, communication, and continuous-learning surfaces inside Malach.

01 / COMMANDOverview

The prioritized operating picture.

 02 / INTELLIGENCEIntelligence

Continuous business and market watchtower.

 03 / COUNTER-INTELLIGENCEAdvantage

Competitive openings ranked through probability.

 04 / EXECUTIONAuto Agent

Governed autonomous work, 24/7.

 05 / ECONOMICSProfit Center

Advertising connected to contribution.

 06 / RECONCILIATIONAttribution

Platform claims matched to commerce truth.

 07 / CROSS-CHANNELMalach Vision

One profit model across every live channel.

 08 / CONVERSATIONMalach Chat

Investigate the operation with evidence attached.

 09 / VOICEMalach Voice

Speak directly with the operating system.

 10 / MATHEMATICSMaster Lab

Stress-test probability and decision thresholds.

 11 / GOVERNANCEAction Center

Review every pending and active move.

 12 / LEARNINGEvolution Studio

Approve improvements into your Malach.

 13 / CONTEXTKnowledge

Business memory and selected evidence.

 14 / ACCOUNTABILITYReporting

Performance and outcomes in one record.

 15 / LEDGERActivity

The timestamped operating history.

 16 / SYSTEMSSystem Map

Connections, boundaries, and authority.

 17 / SETUPLaunch Center

Connect evidence and set operating limits.

 18 / SCALEPortfolio

Up to 20 isolated stores under one view.

Start operating differently

Put Malach
on the account.

Three days to see the intelligence layer work with your data. Billing begins after the trial at the time shown in Stripe Checkout unless canceled first.

Malach CoreIntelligence
$750/ month

Always-on intelligence and verified commerce economics for one store.

  • Google Ads + Shopify intelligence
  • Profit Center + Attribution
  • Malach Chat, Voice, and Knowledge
  • Observe mode
Start 3-day trial $7,500 annually · two months free
Malach AutonomousMost popular
$1,500/ month

Autonomous advertising control for ecommerce operators ready to connect decisions to real profit.

  • Google Ads intelligence and execution
  • Shopify economics and attribution
  • Observe, Approval, Canary, and Full Auto
  • Intelligence, Advantage, Profit Center, Voice
  • Complete decision and action audit trail
Start 3-day trial Billing begins after the three-day trial unless canceled first
Malach PortfolioUp to 20 stores
$5,000/ month

Cross-channel Portfolio intelligence, team governance, and a live operating view across isolated stores.

  • Everything in Autonomous
  • Portfolio God View
  • Meta Ads + TikTok Ads live reporting
  • Malach Vision
  • Amazon Ads live Portfolio intelligence
Talk to Malach $50,000 annually · two months free
Agency White LabelSeparate program
$6,000/ month from

Deliver the Malach operating system under your agency brand with a guided implementation.

  • White-labeled client experience
  • Multi-account operating layer
  • Agency administration and oversight
  • Priority implementation support
  • Custom onboarding plan
Request agency access Separate from the three published Malach plans · scope and qualification apply
Plan guidance

Need to map Malach to your operating model?

Talk through stores, channels, economics, authority, and Portfolio requirements with the Malach team.

Talk with the team

ALWAYS WATCHING · ALWAYS LEARNING

The market keeps moving.
Malach keeps you ahead.

Connect your data, set your rules, and let Malach watch, calculate, act, and learn around the clock.

Start 3-day trial Talk to our team