Creative signals
Bring available creative and performance movement into view.
Live · Portfolio reporting
Creative demand signals.Through the same profit lens.
Bring TikTok performance into Portfolio intelligence without double-counting the demand captured elsewhere.
MODELED CONTRIBUTION+18.4%
What it changesSee demand creation.
See demand creation.
Keep the uncertainty visible.
Vision compares TikTok with Google and Meta using shared profit rules, attribution limits, and clear confidence levels.
The current TikTok connection is read-only for reporting. Malach does not present it as permission to change TikTok campaigns.
The system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Demand context
Evaluate where TikTok may assist conversion captured by another channel.
Clear boundary
Keep reporting access separate from permission to change campaigns.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
Channel growth must clear the economics of the next conversion—not merely platform-reported ROAS.
CVR_break-even = CPC ÷ contribution per conversionThe Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
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