Economics first
Connect performance to visible commerce costs and contribution.
The complete Malach operating system
Malach moves from signal to measured outcome in one system, with the operator choosing exactly how far action may go.
Advertising platforms describe their own performance. Commerce systems describe orders. Malach reconciles both, brings market context into view, and prioritizes the decision that matters now.
Every action is governed by an explicit authority mode and returned to a traceable outcome, so the system can learn without becoming a black box.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Connect performance to visible commerce costs and contribution.
Carry confidence, downside, and invalidation conditions into the decision.
Observe, Approval, Canary, and Full Auto change execution authority—not the intelligence underneath.
The public product map explains the major surfaces visible inside Malach.
Guided account and economics setup.
02OverviewThe prioritized operating brief.
03Profit CenterContribution economics after visible costs.
04ReportingPerformance and outcome views.
05AttributionPlatform claims reconciled to commerce.
06ShopifyOrders, products, margin, fees, and returns.
07Malach ChatAccount-grounded investigation.
08IntelligenceContinuous performance and market watchtower.
09AdvantageEvidence-linked external market openings.
10Auto AgentThe visible decision and execution layer.
11Master LabDecision logic, probability, and thresholds.
12KnowledgeOperating context and selected documents.
13Action CenterProposed, approved, and completed work.
14Evolution StudioOwner-reviewed system improvements.
15System MapConnections, isolation, and authority.
16UsagePlans, seats, and feature entitlements.
17ActivityTraceable operating history.
18Malach VisionCross-channel Portfolio contribution.
AI organizes the field; your economics and authority determine which actions survive.
Score(a) = w₁·profit + w₂·confidence − w₃·riskThe Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.