Platform view
Understand what the advertising platform claims.
Reconciled conversion truth
Match ad results.To verified sales.
See platform claims, commerce truth, and the reconciled value Malach can responsibly use.
PLATFORM VIEW$46,200 claimed
94%CONFIDENCE
COMMERCE VIEW$43,880 verified
Matched86%Modeled8%Unresolved6%
What it changesVerified. Estimated.
Verified. Estimated.
Unresolved—never hidden.
Malach reconciles platform claims with Shopify order detail, click identifiers, timing, and available product economics.
When attribution is ambiguous, the uncertainty remains visible and follows the decision.
The system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Commerce view
See what Shopify verifies after the costs and changes Malach can observe.
Reconciled view
Use the strongest defensible value while preserving confidence and discrepancies.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
Click identifiers, timing, commerce facts, and uncertainty are reconciled instead of silently forced into certainty.
P(source | order evidence) ∝ P(evidence | source) × P(source)The Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
WATCH · CALCULATE · ACT · LEARN