Watch the business
Track profit, attribution, products, and campaigns as one operating picture.
24/7 watchtower
Know what changed.Before everyone else does.
See what changed, why it matters, and the strongest next move—with evidence and confidence attached.
DAILY COMMAND BRIEFSearch efficiency changed. The next move is clear.
Budget headroom remainsObserved against break-even economicsHIGH CONFIDENCE
Attribution confidence narrowedCarry uncertainty into the decisionREVIEW
Demand is acceleratingProbability threshold crossedWATCH
What it changesThe answer first.
The answer first.
The evidence stays attached.
Malach watches profit, attribution, products, campaigns, competitors, demand, and search movement around the clock.
Material signals rise into a prioritized operating brief; routine noise stays out of the way.
TRY MALACH / INTELLIGENCEWatch Malach
Watch Malach
make the call.
Choose a signal and see how Malach turns it into a ranked, evidence-backed decision.
MALACH / LIVE DECISION ENGINEREADY TO CALCULATE
CHOOSE A SIGNAL
CHOOSE AUTHORITY
01 / LIVE SIGNALS
Cost per click$3.60Google Ads
Profit before ads$160 / orderShopify
Conversion rate3.20%Matched orders
02 / CHECK THE MATH78% chance of profit
Expected daily contribution+$1,010
BREAK-EVEN CONVERSION RATE
$3.60 ÷ $160 = 2.25%Conversion is 0.95 points above break-even, downside stays inside the active limit, and 1,842 matched orders support the estimate.
03 / RECOMMENDED MOVE78% confidence
Increase budget 12%
Demand is growing and the next dollar remains above break-even.
ACTIVE LIMITNo action without approval
DECISION LEDGER
Signal, formula, probability, rationale, authority, and outcome are ready to be recorded.
AWAITING ACTIONThe system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Watch the market
Monitor visible competitors, demand, and search movement.
Brief the operator
Explain what changed, why it matters, and what to investigate or do next.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
New evidence continuously changes which signal deserves the operator’s attention.
P(material | evidence) ∝ P(evidence | material) × P(material)The Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
WATCH · CALCULATE · ACT · LEARN