Connected context
Use current advertising and commerce evidence.
Account-grounded investigation
Ask the operation.Follow the evidence.
Move from an answer into the figures, assumptions, and recommended next investigation.
Why did contribution change this week?ASK →
What it changesA conversation.
A conversation.
Grounded in the account.
Chat can reason across campaigns, products, contribution, attribution, and active operating context.
It explains what supports an answer and what uncertainty or missing evidence should change your confidence.
The system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Explain the answer
Surface assumptions, sources, and uncertainty.
Continue the work
Move from a question to an investigation or governed next step.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
Malach separates what the connected evidence supports from what still needs investigation.
P(answer supported | connected context)The Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
CHAT + VOICEAsk about the decision.
Ask about the decision.
Keep the evidence attached.
Ask what changed, why it matters, which mathematics supported the conclusion, or what would prove it wrong.
MALACH
Brief me on today’s risk.
MALACH
Three campaign groups moved below their contribution threshold. One reversible action remains inside policy; two higher-exposure decisions require approval.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
WATCH · CALCULATE · ACT · LEARN