Campaign economics
Judge channel performance against visible contribution and break-even thresholds.
Live · Core intelligence
Campaign performance.Connected to real profit.
Core evaluates Search, Shopping, and Performance Max against contribution. Governed Google Ads execution requires an Autonomous or Portfolio plan and explicit authority.
MODELED CONTRIBUTION+18.4%
What it changesFrom campaign signal.
From campaign signal.
To governed action.
Malach detects budget headroom, query openings, creative fatigue, and saturation in the context of the economics that determine whether growth is worth buying.
Where an Autonomous or Portfolio plan and configured authority allow it, a recommendation can move through Approval or Canary into governed Google Ads execution.
The system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Opportunity detection
Find budget, keyword, creative, and saturation signals early.
Governed execution
Prepare or make authorized changes only on an execution-enabled plan, with a reason and an outcome trail.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
Channel growth must clear the economics of the next conversion—not merely platform-reported ROAS.
CVR_break-even = CPC ÷ contribution per conversionThe Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
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