Performance
Inspect channel, campaign, product, and store trends.
Performance and outcomes
See what happened.And what Malach changed.
Move from high-level performance into the decision and action history behind each material shift.
MODELED CONTRIBUTION+18.4%
What it changesMetrics in context.
Metrics in context.
Outcomes with ownership.
Reporting compares periods, channels, products, and stores using the same visible economics.
Action-linked views make it possible to separate market movement from changes Malach or the operator made.
The system,
explained clearly.
Capability, evidence, and authority stay visible from the first signal through the measured outcome.
Economics
Carry contribution and break-even context alongside revenue.
Outcomes
Connect actions to measured results and follow-up decisions.
MATHEMATICS · STATISTICS · PROBABILITYIntelligence that
Intelligence that
shows its work.
Channel growth must clear the economics of the next conversion—not merely platform-reported ROAS.
CVR_break-even = CPC ÷ contribution per conversionThe Anti-Algorithm measures platform signals against your economics before capital receives authority.
P(H | E) = P(E | H) × P(H) ÷ P(E)Evidence updates confidence continuously instead of locking the system to yesterday’s assumption.
Brier = (1/N) Σ(pᵢ − oᵢ)²Forecasts are scored against outcomes so success and failure both improve the next decision.
DECISION SIMULATORLIVE CALCULATION
Expected profit after risk+$8,060Small test allowedThe move still depends on your plan, enough trustworthy data, and every active limit.
EVERY ACTION ACCOUNTED FOR
Open the rationale behind every move.
EvidenceProbabilityAuthorityOutcome
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